To us the idea for Against the Grain® has been very simple from the beginning. We are a community of people that always has been thriving for the best in things, might it be in sports, our professional work or simply in our drinks.
It took us several glasses of great Piedmontese Wines, locally produced Craft Beers, finished off by some bottles of small batch spirits to take the courage to handcraft our own perfect Hard Seltzer in Switzerland.
We did set out to create a brand that we would trust, using exclusively the best ingredients available. This reflects our commitment to produce only what we would love to drink.